Short answer: there are two ways to put a visualizer in front of buyers from your website. A public tool lets them try colors alone, at any hour. A "send us your kitchen photo" button starts a conversation: your salesperson shows them options on their own kitchen and sends the result back. On the $250 plan, Countertop Visualizer works the second way. Its portal is a sign-in tool for your sales staff, not a page buyers use.
This page covers how to choose, what to put on your site, and what not to link. Third-party tools were checked on 2026-11-03.
The two routes compared
| Public tool | Photo request answered by your team | |
|---|---|---|
| Who uses the tool | The buyer, alone | Your salesperson |
| What the buyer does | Uploads a photo and tries colors | Sends a photo, then gets pictures back |
| Whose products | Depends on the tool; brand tools show that brand | The catalog your salesperson works from |
| When it happens | Any time | When your team replies |
| You learn who the buyer is | Depends on the tool | Yes, they contacted you |
| Best for | Buyers who want to browse first | Shops that want each inquiry to reach a salesperson |
Neither route is better for every shop. A few questions settle it:
- Do you want buyers to try colors before they've talked to anyone?
- Who will answer photo requests, and how quickly?
- Does the buyer need to see your catalog, or would one brand's colors be enough at this stage?
Route 1: a public tool
Manufacturer visualizers. These are already on the brand's site, and each one is built around that brand's products:
- Cambria: "a simple tool that lets you preview Cambria quartz surfaces in real spaces" (Cambria).
- Caesarstone: "Upload your room photo to see our surfaces come to life." Its own note: "Actual product colors, patterns, veining, and scale may vary" (Caesarstone).
- MSI: "Upload your own room scene or try one of our demo rooms instead" (MSI).
If you sell one of these brands, a link from that brand's product page on your site is a simple start. The buyer leaves your site to use it, and it's the manufacturer's tool, not yours.
Visualizer platforms. Roomvo lists countertops among its product categories and says independent retailers can "showcase your products online and drive traffic to the showroom." It publishes no prices ("Book a demo") and describes a "Free visualizer for independent retailers" (Roomvo). Ask any platform how it handles countertops and natural stone specifically, and what your setup would cost. See the wider comparison and published prices.
Route 2: a "send us your kitchen photo" button
This route needs only your existing website, plus your own contact form or a dedicated email address.
Where to put it
- On your kitchen countertops page, near the top
- On each material or catalog page, under the colors
- On your contact page, alongside your usual options
What the button and page can say
See it in your kitchen. Send us a photo of your kitchen and tell us the look you like. We'll show you a few of our colors on your own counters, and then you can see the samples and slabs in person.
Say who will reply, and only promise a reply time you can keep every day.
What to ask for
- Name, and a phone number or email
- Two or three kitchen photos. Link your own version of the photo checklist: clear counters, lights on, straight on from a little above counter height.
- The look they want: light or dark, veined or calm, warm or cool
- What's staying: cabinets, floor, backsplash
Don't ask for measurements at this stage. A template settles those, and a long form gives people a reason to stop.
What to do when a photo arrives
- Reply to say you have it, and when they'll hear back.
- Pick colors from their brief, across every brand and stone you carry.
- Send a few pictures, not your whole catalog, and say in your message that each one is an AI visualization.
- Say what the picture is for: "This shows the color in your kitchen. Screens shift color a little, so the sample and the slab are the final check."
- Offer one next step: samples, a showroom visit or a look at the slabs (why both matter). If they go quiet, follow up with something useful.
What not to link
- Your staff sign-in page. A visitor who clicks it only sees a login, which looks broken. Keep that link for your team, for example in a bookmark on the showroom tablet.
- Anything that promises an exact match. A "see your exact countertop" button sets up a complaint later. The visualization is close enough to choose from, not to sign off on.
Where Countertop Visualizer fits
Countertop Visualizer is the tool your salesperson uses in Route 2, and in the showroom or on a home visit.
- Your catalog: pick a name and subdomain for your sales portal, then paste your website URL. The tool pulls in your logo, colors and slab catalog, and you confirm them.
- The buyer's kitchen: load their photo, tap a slab, and see it on their counters in about 20 seconds. Then tap the next one.
- Send the picture: download it, or share it by text or email from your phone. Add your name once and it's printed on the images you send from that device.
- Staff sign-in: your team signs in to the portal. On the $250 plan, it isn't a public page for buyers.
- Price: 7 days free, then $250/month. A card is required at signup.
If you want buyers trying colors alone on your site, the $250 plan isn't built for that, and Route 1 is the place to start. If it's a must, ask us before you sign up, and we'll tell you what we can do.
Countertop Visualizer doesn't do slab layout, seams, measurement or inventory, and it doesn't replace samples or the slab.